Logos & Branding

Great Rivers United Way is proud to be an “early adopter” of United Way Worldwide’s Global Brand Refresh, which launched in October 2024. We will be transitioning all of our assets to this new brand as resources allow over the next couple of years.

Great Rivers United Way logos available by request

  • Circle of Hope with blue localization .png – RGB for electronic use on white background
  • Circle of Hope with blue localization .png – CMYK for print use on white background
  • Circle of Hope with white localization .png – RGB for electronic use on colored background
  • Circle of Hope with white localization .png – CMYK for print use on colored background
  • Circle of Hope all white with white localization – .png – RGB for electronic use on colored background
  • Circle of Hope all white with white localization .png – CMYK for print use on colored background
  • Circle of Hope black and with black localization .png – RGB for electronic use on white background
  • Circle of Hope black and with black localization .png – CMYK for print use on white background
  • 75th Anniversary logo in RGB & CMYK

Color Palette

  • Blue
    • Pantone 2728 C
    • C:93 M:78 Y:0 K:0
    • R:0 G:68 B: 181
    • HEX: #0044B5
  • Red
    • Pantone Bright Red C
    • C:0 M:91 Y:88 K:0
    • R:253 G:55 B:44
    • HEX: #FD372C
  • Yellow
    • Pantone 7549 C
    • C:0 M:30 Y:100 K:0
    • R:255 G:186 B:0
    • HEX: #FFBA00

If you have any brand-related questions or would like to make a logo request, please contact Marketing Director Adrianne Olson at aolson@gruw.org or (608) 796-1400, ext. 106.